Music Video Analysis "Katy Perry - Firework"

In this video all the connotations that you would expect to see in a music video have been used but also many different camera shots and effects have been used which shows the audience difference feelings that are being portrayed in the video.

This music video doesn't only have one narrative throughout but it has many which portrays the view that everyone has problems in their life and nobody is on their own. There is narratives of a small girl walking out of the hospital, a women giving birth, a man being bullied, a man sharing his sexuality and a women not caring about what she looks like. All of these portray the message across that you should be comfertable with who you are and not embarrassed. None of these are completed but happen within the video and this is done so people can relate to her lyrics/video. Katy Perry also is involved within the video's story which keeps people hooked and as she is such a big role model people are more likely to follow through with the message that is being told.

The visuals used in the music video, which include a women giving birth, a man being bulled, and a women who is insecure about her weight, does not follow through with what Katy Perry is singing about however as the overall message of the video is to be "comfortable" which who you are these visuals follow through with situations that the audience watching can relate too. The visuals which do however follow through are the fireworks that shown once she sings the chorus. Throughout the video there are tracking shots of Katy as she walks down the street whilst all these events are happening which makes her seem a part of the story. The camera shots that are used give a representation of how each person may be feeling for example when they are feeling down there is a high angle shot to show that they are feeling insecure however once they become confident their is a lot of low angle shots which show that they are feeling above everybody else now.

Whilst Katy Perry is walking down the street she is lip syncing to the song which makes her both part of the narrative and the visuals as she is part of the story line throughout the video. Compared to her normal self Katy Perry is very different in this music video as she had "toned" herself down so she is able to portray the message in the video that she wants, she wears very light coloured outfits throughout the video which has been done so that the audience is not side tracked from the other storylines throughout the video. During the video fast pacing is used as the music is very fast paced and a lot of things is happening throughout the music video and lots of different situations are being shown. By showing different parts of the story throughout the music video this allows the audience to not lose attention as they want to find out the end result.