The conventions of a music video include: narrative, performance, visuals, lip sync, star persona and editing.
Narrative and performance
- Artists acts both the narrator and a participant in the narrative
- Use lots of close up of the perfume
- They shoot the same video numerous times.
Star persona
- How they act in the video
- The outfits they wear
- Their personality
- Their behavior
Editing
- Face cut montage style
- Cuts between close ups and the narrative
- Camera shots move in time with the music
- Lip sync is in time
- Can use transitions but not too many
Andrew Goodwin
- Identified a relationship between music and visuals
- Illustrating
- Contradictions - visuals don't match
- Amplifying - gets louder and bigger.
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