Music Video Analysis "The Script - For the first time"

The second video that I am analysing is "The Script - For the first time" - the storyline in the video is preformed by two people who are in love whilst The Script portray this relationship with the song lyrics. The video displays the relationship of two people who have had to move away and have slowly fallen out of love with each other so they start from the beginning and start doing things to make them both fall back in love with each other again. 

Throughout the video the visuals and the lyrics link together which is done so you can really understand what the song is trying to portray. An example of this is when the lyrics are "sit talking up all night saying things that we hadn't for a while" whilst the visuals show the two of them sitting together, falling back in love. By doing this it helps the audience relate to this situation and think of a time when they've fallen out of love with somebody. The camera movements change from The Script singing the song and the two actors acting it out but The Script do not play an actual part in the video storyline. Even though the lyrics are said from a males point of view the video is set from the girlfriends perspective - we see her talking to her family, taking pictures ect. This is also done so that both sexes can relate to the video, males to the lyrics and girls to the video. 

There are many different camera angels used to portray The Script and the actors and to display their emotions and feelings to the situation happing. Whilst the group are performing there is mostly close ups of their faces to show if it is a happy or sad time in the video. There is low angle shots of the city to show how big it it compared to a small Ireland suggesting that she feels lost here. There are shots that have a blurred effect on them and have used a point of view camera angle as this is showing the feelings and visuals from the girls point of view. There is also shots of the male actor looking for a job which is reflected in the lyrics as well "got a new job now in the unemployment line." 

The fast paced video, which reflects how different their lives are from where they lived before, contrasts to The Scripts persona in the video as they are very laid back and the song is also very laid back  As the video tells a storyline of a love story between two people this makes the audience very engaged and want to know what the ending is going to be. 

Music Video Analysis "Katy Perry - Firework"

In this video all the connotations that you would expect to see in a music video have been used but also many different camera shots and effects have been used which shows the audience difference feelings that are being portrayed in the video.

This music video doesn't only have one narrative throughout but it has many which portrays the view that everyone has problems in their life and nobody is on their own. There is narratives of a small girl walking out of the hospital, a women giving birth, a man being bullied, a man sharing his sexuality and a women not caring about what she looks like. All of these portray the message across that you should be comfertable with who you are and not embarrassed. None of these are completed but happen within the video and this is done so people can relate to her lyrics/video. Katy Perry also is involved within the video's story which keeps people hooked and as she is such a big role model people are more likely to follow through with the message that is being told.

The visuals used in the music video, which include a women giving birth, a man being bulled, and a women who is insecure about her weight, does not follow through with what Katy Perry is singing about however as the overall message of the video is to be "comfortable" which who you are these visuals follow through with situations that the audience watching can relate too. The visuals which do however follow through are the fireworks that shown once she sings the chorus. Throughout the video there are tracking shots of Katy as she walks down the street whilst all these events are happening which makes her seem a part of the story. The camera shots that are used give a representation of how each person may be feeling for example when they are feeling down there is a high angle shot to show that they are feeling insecure however once they become confident their is a lot of low angle shots which show that they are feeling above everybody else now.

Whilst Katy Perry is walking down the street she is lip syncing to the song which makes her both part of the narrative and the visuals as she is part of the story line throughout the video. Compared to her normal self Katy Perry is very different in this music video as she had "toned" herself down so she is able to portray the message in the video that she wants, she wears very light coloured outfits throughout the video which has been done so that the audience is not side tracked from the other storylines throughout the video. During the video fast pacing is used as the music is very fast paced and a lot of things is happening throughout the music video and lots of different situations are being shown. By showing different parts of the story throughout the music video this allows the audience to not lose attention as they want to find out the end result.

Conventions of a Music Video

The conventions of a music video include: narrative, performance, visuals, lip sync, star persona and editing. 

Narrative and performance
- Artists acts both the narrator and a participant in the narrative
- Use lots of close up of the perfume
- They shoot the same video numerous times.

Star persona
- How they act in the video
- The outfits they wear
- Their personality
- Their behavior

Editing
- Face cut montage style
- Cuts between close ups and the narrative
- Camera shots move in time with the music
- Lip sync is in time
- Can use transitions but not too many

Andrew Goodwin
- Identified a relationship between music and visuals
- Illustrating
- Contradictions - visuals don't match
- Amplifying - gets louder and bigger. 

Practice filming and editing

Charlene Kaye ft Darren Criss - Dress & Tie - Original Music Video

*NEED TO ADD MUSIC VIDEO ONTO HERE FROM YOUTUBE*

As part of our task to create a music video we also had to make a practice music video. The video we included a lot of close up and as we only used a few different scenes it was fairly simple to make, however once it came to editing we found that the clips different flow well and the lip syncing could have been a lot better which showed to us what certain parts we need to focus on more.

Music Video Specification

Me and other members of my group decided that for our A2 coursework we are going to create an indie/pop music video. By doing this we will also have to create a a promotion package for the release of an album, to include a music promo video and two of the following:
- a website homepage for the band
- a digipak for the album’s release
- a magazine advertisement for the digipak